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I love helping other businesses create a recognizable brand! Whether that means refreshing a logo design, updating a website, or creating imagery for their brand!
This project was no different! Lauren from Lauren McDonald Film + Photo is a dear friend of mine and I was thrilled to help her refresh her brand in a way that matches her creative style and her personality!
Lauren McDonald portrait in Amsterdam
If you know Lauren, you know her love for all things Dutch runs deep and we knew that was something that reflected that while also keeping in line with her film + photography style. Lauren’s hometown of Orange City, IA is home to an annual “Tulip Festival” that’s been going on for 79 years! It just felt necessary to include a tulip in her logo design!
Lauren is one of the sweetest, most kind-hearted people I know and also really wanted her brand to embrace that! I used warm, muted colors to bring a softness to her logo design. I have to say I couldn’t be happier with the end result! I love the simplicity of the designs and can’t wait to see it used throughout her brand! 
Lauren McDonald Film + Photo Logo redesign

A Dutch Inspired Brand Refresh

For Creatives

April 4, 2019

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